Digital Marketing Specialist
Lanware Solutions
DIGITAL MARKETING SPECIALIST
Roles and Responsibilities:
• Develop and execute digital strategy.
• Responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms.
• Should be familiar with organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about the company, brand, products, and services.
• Expected to perform ad copywriting and content creation to support online marketing campaigns, includes writing guest posts for Digital PR campaigns, creating articles and other resources for organic search.
• Administer the organization’s website and publish content to support the marketing campaigns.
• Expected to monitor the performance of the marketing campaigns and optimize them over time using data analytics software tools like Google Analytics.
• Prepare reports, dashboards, or presentations to demonstrate the results of your work. You will need to analyze campaign outcomes and show a positive return-on-investment from digital channels.
• Work alongside graphic designers to support the marketing campaigns by creating visual assets.
Skills:
• Experience in Digital and Social Media Marketing having 2 years of work experience
• Excellent communication and organizational skills
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Must have excellent persuasive writing skills and an efficient content creation process.
JOB CODE: DM0423