Senior digital marketing executive

Weinsoft Labs


Weinsoft Labs is the leading software development company in Kochi, Kerala that focus on the modern technology services to offer better solutions in the future. The company has acquired a leading position with a comprehensive range of structured solutions in the custom software development, mobile apps, web development and digital marketing services.

We are an 11-year-old organization that has been working in the IT-Internet industry since 2011. We have worked on numerous large in-house online projects over the years, and we are a strong team of 35+dedicated professionals working towards one common goal – assisting our clients in reaching their objectives!

About the Job:

To join our team, we are looking for a talented, self-motivated and experienced Digital Marketing Manager. The ideal candidate will have at least 3- years of expertise in social media marketing and a thorough understanding of social media marketing, Search engine optimisation and Google Ads.

Responsibilities:

Collaborate with clients to create and manage SEO campaign & social media advertising strategies that are in line with corporate objectives.
Configure campaigns across platforms by setting objectives, targeting, ad formats, budgets, and scheduling.
Ad copy, images, and formats must be captivating while keeping to brand rules.
Conduct audience research and segmentation approaches that are effective.
Using data-driven insights, monitor and optimise campaign performance.
Manage advertising budgets to ensure proper allocation and ROI.
A/B testing can be used to improve campaign performance.
Produce detailed reports with actionable recommendations.
Maintain current knowledge of the newest social media trends, tools, and best practises, and provide unique ideas to improve clients social media presence.
Track and analyse important indicators, including as reach, engagement, conversions, and ROI, using social media analytics tools.

Requirements:

A minimum of Three years’ experience in social media marketing is required.
Strong understanding of SEO, Social Media Marketing and Google Ads.
Proven track record of creating and implementing successful social media initiatives.
Excellent oral and written communication abilities.
Ability to operate both independently and collaboratively.
Analytical abilities and attention to detail are required.
Strong understanding of Google Analytics, Google Ads, Google Tag Manager and SEO Analytics tools like SEMrush, Ahrefs etc.
Bachelor’s degree in marketing, communications, or a related field is preferred.

Designation: Digital Marketing Manager

Job Location: Kochi (Remote)

Qualifications: Any Graduation

Years of Experience: 3 to 5

Salary: upto INR 30,000/Month

Benefits: Work From Home, Paid Leaves, Performance Bonus, Internet reimbursement.

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