Royal Enfield launches classic 350 motorcycles in two new colors. The new Classic 350 bikes in Metalo Silver and Orange Amber are priced at Rs 1.83 lakh in showrooms across the country. Royal Enfield said the company aims to make the ‘Classic 350’ available in brighter colors for young people. The new color ‘Classic 350’ will soon be available in showrooms across the country.

The ‘Classic 350’ bikes are also available under the ‘Make It Yours’ (MIY) scheme, which allows users to customize motorcycles to their liking. Although it comes with alloy wheels and tubeless tires, the company is trying to make the it more acceptable to the youth by introducing a new color scheme. And in this project, everyone has the opportunity to choose their favorite accessories. The ‘MIY’ service can be availed through the mobile application or website introduced by Royal Enfield. ‘MIY’ also offers 3D configuration.

Royal Enfield also announces that the ‘MIY’ feature, which started with the ‘Classic 350’ bike, will gradually be fully integrated into the model range. Considering the arrival of new competitors such as Honda’s Hynes 350, Royal Enfield initially introduced this feature to the Classic 250 bike.

Royal Enfield Chief Executive Officer Vinod K Dasari said the 350 was the company’s most successful motorcycle for more than a decade. He believes that the simple but time-consuming design and the clean motorcycling experience have given the ‘Classic’ this acceptance. He explained that as part of the process of making the Classic more attractive, innovative variants of the motorcycle and the opportunity to design the bike to suit individual tastes have been introduced.

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