Social Media Strategist
Brandpackt
We are looking for an observant and data-driven social media analyst to judge the success of social media campaigns by looking at post metrics. The social media analyst is responsible for providing feedback to clients and social media directors to let them know how a campaign has been received and how it should be adjusted.
Responsibilities:
● Analyze user engagement (e.g. click-through and bounce rates)
● Report on web traffic from all social media
● Build and support SEO strategies, including optimizing keywords in content marketing projects
● Identify habits of our online customers and suggest ways to reach a broader audience.
● Maintain a cohesive strategy across all platforms to increase our brand awareness
● Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
● Ensure timely responses to customers and followers’ queries and comments
● Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
● Research how emerging social networks and features can benefit our company
● Update our social media company policy, when necessary
Requirements:
● Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
● Hands-on experience with social media platforms and digital marketing campaigns
● In-depth understanding of SEO, keyword research and Google Analytics
● Experience with social media management tools, like Buffer and Hootsuite
● Familiarity with online content (experience with WordPress and content management systems is preferred)
● Ability to identify target audience preferences and trends
● Excellent communication skills & Multitasking skills
● BSc in Marketing, Communications or related field
● Additional qualifications in digital technologies or social media management is a plus
How to Apply
Send us with a short introduction about yourself along with your resume. We will then schedule a call to discuss the position with you in more detail.