Social Media Manager
GRADICAL
We are,
GRADICAL a digital agency based in Trivandrum, Kerala. We aim to strike a balance between art & technology to find better paths for brave, progressive businesses to share compelling stories and impactful products with the world
You would,
Be someone who understands the role social media plays in the current landscape, as both a way to engage directly with your audience to land key messages, and to support delivery of customer service.
Handle SM pages of our marketing clients. Manage posting and work with our creatives to generate content.
Maintain a content calendar that considers the needs of each platform. Create basic design assets (resizing, stories and reels, quick template posts), and write SM copies when necessary.
Understand client objectives and how these can be aligned and met through the use of social media. Keep on top of relevant trends and conversations, and ideate creative concepts for organic social.
Be responsible for day-to-day activation of influencer and ambassador campaigns, including creating briefs, sourcing and outreaching creators / agencies, administration of campaigns, and post campaign reporting.
Monitor engagement and interact with our audience across accounts, building trust and loyalty, and finding proactive engagement opportunities.
Run competitions and giveaways in collaboration with other brands. Plan community meetups and events, both online and offline. Collect and encourage BTS content from the team.
Monitor key social data, and produce a monthly social report detailing engagement, follower growth, tests and other key results.
Your abilities
🔥 Live and breathe social media with an always-on mentality
😉 You have a proven track record in growing follower base and improving engagement on social
🕳️ You understand the storytelling potential of social and content marketing
😻 Demonstrable experience directly setting up and managing social media campaigns
🤖 Strong understanding of reporting platforms, tagging and tracking
🕵🏽 You are capable of engaging with influencers and bloggers to boost brand perception and widen brand reach
🚴🏽♂️ Strong copywriting skills, with a focus on target user’s experience
🧭 You have a real passion for social media and building community through it
🚨 Likes solving problems and willing to roll up one’s sleeves to get the job done
💭 A confident communicator and natural collaborator, with experience working in cross-functional teams and with external agencies
Bonus Points
If you have a website showcasing your projects. or your personal portfolio
Experience in an agency environment
Capable of video asset production and editing
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