Digital Marketing Manager
Qualification: Degree and Above
Experience: 3+ years (Required)
Expert knowledge in key areas of digital marketing (SEO, SMM, Context & Banner Ads, Video, and Email Marketing)
Develop and implement the content strategy for the website, email and social channels.
This will include:
a) Writing copy with a focus on consistent messaging that resonates with key audiences, promotes the brand, and drives engagement.
b) Build and manage weekly / monthly content editorial calendars.
Working knowledge of basic SEO concepts (keyword research, site audits, user intent, crawlability, mobile-friendly, page speed, etc.)
Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
Management of paid social media budgets, timelines, and social calendars. Quality and consistency of brand identity, narrative, tone, and personality across all channels. A strong understanding and working knowledge of social channel’s best practices and how each platform can be used most efficiently to drive results.
Plan and execute ongoing testing (segmentation, layout, format, frequency, copy, etc.) to continuously improve email.
Job Type: Full-time
Schedule: Day shift
Ability to commute/relocate:
Thiruvananthapuram, Trivandrum – 695001, Kerala: Reliably commute or planning to relocate before starting work (Required)